If your business or brand is just starting out using social media marketing as a piece of your digital strategy, keep these tips in mind...
Building your company's social media presence from scratch can be a pretty daunting task. With an almost infinite amount of content floating around the web, how can you stand out from the noise of the crowd, and go from zero to hero?
How can you stand out from the noise of the crowd, and go from zero to hero?
Stay Consistent From the Get-Go
Social media in some respects can be likened to owning a brick and mortar business and maintaining regular hours so your customers know when you'll be open. I say this because I often times see small businesses fire off massive spurts of social media posts one after the other like there's no tomorrow, and then have weeks of inactivity on their social media pages. How can you expect people to visit the digital channels of your business if you're not staying consistent and regularly letting them know you're "open for business?"
Staying consistent from the get-go, in your posting schedule, in the types of content you'll be sharing, in your brand voice, and in your response time to social media users' messages will give you a big leg-up in potential customers finding you when others in your industry are using these rapid-fire, sporadic posting techniques. I recommend using an extremely useful tool (for more reasons than one) called Buffer.
Don't Be Afraid To "Play With The Big Dogs"
Great companies and brands with large audiences have dialed in on what content they should create and share on social media in order to receive the greatest amount of engagement out of their audience... So why not follow their lead?
If you want to garner attention on social media, you've got to pretend you're a big dog, even if you aren't quite yet. Interacting with accounts that have large followings is a great way to gain exposure to new audiences and to reinforce to your existing audience that your brand is a leader in your industry category.
FishTuwaTuwa, a fishing trip booking company I have had the pleasure of working with, did just that and went from no followers on Twitter (read: 0) to 1,000 followers in just nine months by tapping into big influencers within the fishing community.
Now THAT'S playing with the big dogs.
Stay Timely and Relevant
Is the sun setting? Are people waking up and getting ready to start their day? You can take advantage of the time of day, staying timely and relevant to your audience by strategically posting content that accurately reflects the times potential customers are likely to be on social media.
After all, isn't the definition of a brand not what the brand says about itself, but what their customers say about the brand?
Showcase Your Fans
User-generated content (UGC) is a fast-growing sector of the social media marketing toolkit, and why shouldn't it be? After all, isn't the definition of a brand not what the brand says about itself, but what their customers say about the brand?
Give your customers the opportunity to share UGC with you and you'll be shocked at how happily--and willingly--they'll give you positive, brand-facing, usable content for your social media marketing initiatives.
What questions come to mind as you think about starting your company's social media presence? Let me know in the comments, or send me a message... Looking forward to chatting!
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